The Ongoing Warfare Amongst Search Engines

The Ongoing Warfare Amongst Search Engines


We all use them, sometimes with trepidation, sometimes with a high degree of confidence. Search engines are truly the motor that drives the Internet. Being highly ranked on some of the most popular search engines can mean almost guaranteed success for any website that has a for-profit business, either selling products or services. The search engine business is big business these days, with millions of new visitors coming to the Internet every month. The fact that everyone, from search engines to popular social networks such as Facebook and Twitter, is competing for advertising dollars to increase their revenue makes for a heated battle. One of the countries that many feel has the most unlimited potential is China.


Guest Posting

Guest posting is a very popular trend


Over 1 Billion People Can’t Be Wrong

When one thinks that China was mired in the Cultural Revolution, which was created and fomented by Mao Tse-Tung back in the 60s, a period when China was virtually shut off from the world, it is amazing how far they have come in such a short amount of time. With both eyes open to the West, China has become one of the great low-cost manufacturing hubs of the world. As a result, they have an emerging middle class, which obviously wants to be able to buy many of the latest trendy things that are available to them. For this, they use search engines, just as we do, to find what they’re looking for. With a potential consumer base which is arguably the largest on earth, it is only natural that any search engine company would want to establish its dominance there.


When in Doubt, Merge

Although Google is universally recognised in the West as possibly the most popular search engine of them all, it doesn’t have the same luck in China. Some recent surveys indicate that, in fact, Google only has about 2.1% of the search engine market in China. Local providers are far stronger, possibly because the Chinese have more of an affinity for their own companies, or perhaps because the local search engine companies have done a better job of promoting themselves. The fact is, competition sometimes makes for strange bedfellows. Therefore, many in the industry are not surprised that the third- and fourth-largest (by market share) search engine companies in China are going to merge. They are known as Sogou and Soso (truly, Chinese to us!), but together they command just 12.5% of the Chinese search engine market. However, they’re expecting to be able to make inroads with this new alliance. Their target: Baidu, the most dominant search engine in that market, commanding an impressive 69% of all search engine traffic.


Getting Visibility

One way to be highly visible on search engines, no matter where you are in the world, is by having high-quality articles posted on your website – or potentially on other websites that link back to yours. Writing for an Internet audience is not always easy, however, and is best left to the experts. The practice of guest posting is one that is continually gaining momentum as companies look for cost-effective and dependable ways to increase their visibility on whatever search engine their potential customers use, whether it be Google, Bing, or Baidu.



Image attributed to: