1. The development of strategic marketing program that is successful to commercially market a new technology is a really challenging move. It requires the incorporation of a perfect strategic ideas and its implementation should be good and realistic. Below are Six Super Strategic Actions for Commercially Marketing a New Technology. Of marketing into the overall business’s strategic plan, vision, mission, principles guiding and goals. With the mission and vision, it is easier to achieve what is to be achieved at the end of it as the desire for achievement will be there amongst the marketing team members.
2. Identify and define all the objectives and goals and with the ways in which the goals will be achieved. Every successful idea or business depends on the goals and objectives set. The goals should be achievable, measurable, smart, desirable and time bound. All the goals should have its strategies of achievement and the time it is required to be achieved. The goals should also be realistic and the steps required to be followed to achieve should be well defined.
3. Assign the developed marketing responsibilities and authority to each marketing team member and their roles and responsibilities clearly defined. This will ensure that each member knows what one is meant to do and hence becoming his/her own manager. Moreover, it will ensure that other members do not interfere with what one member has been assigned to do. At the end, there will be understanding amongst them and this will automatically boost the Marketing of the New Technology.
4. Identify clearly and define the marketing resources that are available or required to ensure maximum marketing. This could include the internal and external resources, personnel, mentors and consultants. This will ensure that the resources mobilized at a given time will enable the set roles and objectives to be achieved at the set time.
5. Establish a reliable system of accountability for all the team members involved in the strategic marketing plan. This is because all those involved may not be of goodwill. Some of them may sabotage the marketing by working slowly or stealing marketing resources. A sound system will ensure that all those members whom by any way may make the marketing fail are eliminated in order to make the market of the new technology successful. Some of them may have been send by other companies or business competitors and hence before recruiting the marketing team members, they should be well observed in order not to make the marketing process fail.
6. Recruit and hire all your marketing personnel basing on their experience, skills and experience required, their potential of growth and their overall relation with the other members in the marketing team. This will ensure faster Marketing of the New Technology as there will be understanding amongst the marketing members. If the sky contact number is provided, the team member to guide the customers should be fluent in a given language and be friendly at all times. Competent members will also bring in new ideas that will help in the Commercially Marketing of the New Technology.
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