If you are looking for creative ways to help drive customers to your site there are several ways that we have tried and have been successful. The first option is the tried and true PPC avenue where you buy certain keywords and the ads are then shown across various sites and people click on those ads to be taken back to your site. The one issue with this is that most people do not spend the time or resources to get this right. I just came across a free resource at EverythingPayPerclick.com that provide insights into various Google Tools and other sources to help you get the most out of your PPC campaign.
As we have talked about before, in order to get traffic there are numerous ways to achieve this goal. The first is through purchasing keyword searches, and using paid advertising to drive traffic. Another way is search engine traffic. Over 75% of all traffic is driven through the search engines, so in order to achieve higher rankings you really need to have your site optimized for the search engines. Web sites that have links coming in have a higher probability of getting more exposure as search engines love those one way links. You also need to be able to track click through rates and which keywords are driving traffic and having the highest conversion. You can find some great articles at Everything Pay Per Click to help you identify solutions so that you are not wasting your money.
It is not about just driving traffic but the right kind of traffic that will help increase sales is the ultimate goal. There are several strategies through traditional channels as well as through pay per click advertising. This means that they can help provide writers and bloggers that will help drive traffic to your site through their blogs, while helping to build your search engine rankings. Others will contract with individual bloggers and have them write a post about your service and include a link back to your site while providing their opinion on the products or service. This is sometimes referred to as consumer generated media.
Whatever the path you choose to drive traffic and increase your ROI through targeted keywords remember that slow and steady will win the race and you want customers that will return based on the value that you are providing them.
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