We started our online adventure about 6 years ago when we were looking to use the internet as a tool to sell products. At that time there was great fan fare with email marketing and the ability to reach millions for a lower cost than banner or PPC advertising. It was about this time that that the CANN Spam act was put into place which placed severe penalties on those spamming users. The key to successful email marketing was getting the permission from the end user, or permission marketing. An example might be offering a  software project estimation service that would allow us to offer additional customer service and off line order fulfillment in order to grow our business. We had also hoped that this customer contact vehicle would then allow us to gather additional customer information and enroll them in our email marketing services. But how do you go about getting their permission if they do not event know how to reach your site. Many have been successful in using free giveaways or newsletters on a particular topic to collect and validate email addresses of potential customers.

There are a lot of options when it comes to designing your blog. You can keep it simple, for just personal blogging and keep more of an intimate feel. You can go high tech and appeal to the tech savvy user. Whatever your design, you need to make sure that you are playing to your potential audience. There are a lot of free resources for layouts, plug-ins, and other enhancements for Word Press blogs. Just do a simple search for Word Press templates and you will see a ton of options. So I use to ask why would someone spend all that time to develop the theme, and then give it away for free? And once you have established a good following then solutions like call center services may be something that can help you connect with your customers outside of the internet. You can use this tool as an alternative email in order to talk live to your customers because the solution from Personalized Communications will enable you to enhance your customer satisfaction while offering a very cost effective service.